diff --git a/src/ser.rs b/src/ser.rs
index 60657ad..277c928 100644
--- a/src/ser.rs
+++ b/src/ser.rs
@@ -126,7 +126,7 @@ impl<W: Write> ser::Serializer for &mut Uneval<W> {
     }
 
     fn serialize_str(self, v: &str) -> SerResult {
-        write!(self.writer, "\"{}\".into()", v)?;
+        write!(self.writer, "r#\"{}\"#.into()", v)?;
         Ok(())
     }